Looking for the answer to a promotional question you saw on Room Planners marketing materials? Here they are... see if you got them right!
Q: Which 2003 movie still inspires home furnishing consumers?
A: Something's Gotta Give.
Every now and then, the big screen brings us such a memorable set that consumers and designers rave about it for years. Nancy Meyer's 2003 romantic comedy, Something's Gotta Give did just that. The Hampton's beach house where Erica Barry (Diane Keaton) and Harry Sanborn (Jack Nicholson) reminded us that we can fall in love at any age, also reminded us that we can fall in love with a house.
One of the most popular movie interiors ever, the set was written up in Architectural Digest, the Real Estate Journal, the Washington Post, the Dallas Times and the LA Times. Some say the elegant home's appeal was its light-filled, relaxed, comfortable interior. Others say it was the home's casual blend of old-fashioned, classic and modern. While the kitchen had the strongest appeal with its dual islands, soapstone counters, farmhouse sink and commercial appliances, the entire house was pure inspiration with its white palette, glass-paned doors, slipcovers and built-in bookcases.
Q: Which fast-growing lifestyle magazine is changing the way consumers think about their home?
A: Real Simple
Real Simple is building its customer base on a simple premise: life made easier. Focused on getting organized, quick solutions and home efficiency, the magazine's range of topics are sensible, their advice timely and their projects do-able. The magazine's cover and graphics mirror the philosophy. Layouts are simple, clean, infused with light and easy to read.
Real Simple hit news stands in 2000, and despite no big name to back them, like Oprah's O, and Martha Stewart's Living, Real Simple's subscriptions and sales have been steadily climbing ever since. Simplicity and authenticity are growing goals in many consumers' lives. Too much to do and too much stuff in our lives requires a counter balance. We need to find order, peace, quiet and quality time with family and friends. Anything that helps us get things done in less time, keeps us organized, makes shopping easy and information simple is welcome.
Q: After the word furniture, which word do home furnishing shoppers search the most online?
A: Storage
Searches using the word "storage" over a one month period typically total about 2.5 million, slightly more than the number of searches for living room furniture (686K), dining room furniture (598K), kitchens (526K) and bathrooms (579,951) combined.
It's no wonder. With more affordable products, discounts for bulk buying and a reluctance to let go of what we already have, our homes are filled with more stuff than ever before. We're searching for ways to get control, and soaking up advice wherever we can find it.
